Cantonment Kerchief Couture
I recently had the challenge and pleasure of launching my very own little accessory brand called Cantonment. The flagship product, called a Kerchief, is a perfectly-sized tool cloth designed to be used as part of your outfit, or as gear in your everyday carry (EDC). Launch has been a complete success, we are already in the black, and working on our next season.
Through the process, I’ve had to rely on all my skills from throughout the years. One example is this photoshoot that I concepted, scouted, styled, and produced on a shoestring budget. The result was a six week content campaign called “Kerchief Couture”, which drove both fresh audience acquisition, new sales, and several more retailers to come on board and start stocking our original products.
